Ideal Standard, the European business unit of American Standard, introduced the Moments collection at the ISH trade fair in Frankfurt, Germany, earlier this year. Moments covers all elements of the bathroom, including ceramics, furniture, lighting, fittings, bathroom accessories, bathtubs, shower products and enclosures and, for the first time, bathroom heaters. The collection features no-frills, ultra-modern styling with a characteristic design element - the “soft edge” - a rounded edge in the form of an elongated oval that is a recurring theme for all products in the line. Moments' design plays on the contrast between softly flowing internal and angular, geometric external forms.