The ASA Center for Advancing Technology has recently partnered with Computer Pundits, Inc. to make their “Catalog Builder” software available to ASA member wholesalers. Catalog Builder allows companies to develop their own product catalogs in-house for a fraction of the traditional cost of printed catalogs.

CB uses the same database normally prepared for print catalogs to create cost-effective CD-ROMs and web-based catalogs. CB can also be pre-loaded with content from the ASA Industry Database (including Source ASA content) to simplify the task of creating catalog content.

For more information, contact Kevin Price at 1-800-608-7308 or email