Advertising … Lasco Bathware
Lasco Bathware has been unveiling new trailer graphics on 50 trailers and tractors in six U.S. regions this summer in order to build brand and product line awareness. The mobile billboard graphics feature three Lasco product lines: high-end whirlpools and Champagne Bubblers; builder-brand tub/shower combinations; and designer shower doors. The graphics, which target both trade professionals and consumers, support the company's print media and electronic marketing, conveying the overall branding message, “Hundreds of ways to come clean.”