Supply House Times logo Supply House Times
search
cart
facebook instagram twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Supply House Times logo Supply House Times
  • NEWS
    • ASA NEWS
    • Company News
  • PRODUCTS
    • Interactive Spotlights
  • COLUMNS
    • Natalie Forster: From the Editor
    • Alicia Branham: Marketing Matters
    • Brad Williams: Succession Planning
    • Melissa Rasico: Luxury Plumbing Lounge
    • Letter from ASA President
    • Guest Columnists
    • Safety Columnists
  • MARKETS
    • Codes & Legislation
    • Heating & Cooling
    • Industrial PVF
    • Plumbing
    • Radiant & Hydronics
    • Solar Thermal | Geothermal
    • Technology
    • Women in Industry
  • BATH & KITCHEN PRO
    • Bath & Kitchen News
    • Bath & Kitchen Products
  • SPECIAL EDITIONS
    • B.I.G. Book Directory
    • Premier 150
    • Rep Locator Directory
  • MEDIA
    • Podcasts
    • Videos
    • eBooks
    • Webinars
  • RESOURCES
    • Radiant Comfort Report
    • Industry Calendar
    • Industry Links
    • Custom Content & Marketing Services
    • Market Research
    • Supply House Times Store
  • EMAG
    • EMAGAZINE
    • ARCHIVE ISSUES
    • CONTACT
    • ADVERTISE
  • SIGN UP!

Home Depot testing new hardware store concept

August 13, 1999
The Home Depot has opened the first of what will be four test stores planned for New Jersey before the year 2000, a "recreated" hardware store operating as Villager's Hardware. Villager's focuses on small fix-up and maintenance projects rather than major home improvements.

The Home Depot has opened the first of what will be four test stores planned for New Jersey before the year 2000, a "recreated" hardware store operating as Villager's Hardware. With about 40,000 sq. ft. of selling space and an outdoor garden center, Villager's focuses on small fix-up and maintenance projects rather than major home improvements.

More than half the items carried in a Villager's Hardware are different from what is available at a Home Depot. As opposed to the 40,000 to 50,000 different kinds of building materials, home improvement supplies and lawn and garden products carried in a Home Depot store, Villager's Hardware stocks about 37,000 items in 10 departments: hardware, plumbing, paint, electrical, seasonal/lawn and garden, lighting/lamps, housewares and gifts, storage and ready-to-assemble furniture, and decorative bath, window and wall fashions. Home Depot items such as kitchens, bath fixtures, floor covering, lumber, and doors and windows are not carried.

The first Villager's Hardware opened in June in East Brunswick, N.J., and a second will open in Garwood, N.J., later this year.

New Jersey was selected for the test because of its vibrant economy, its strong commitment to new business and the availability of a qualified workforce, said Bob Wittman, Home Depot's senior vice president/business development, in remarks made at the grand opening.

The store has a commercial desk with its own entrance and service team of specialists set up for the convenience of commercial customers.

"We expect a strong base of commercial clientele," Wittman said. The store's hours are from 7 a.m. to 9 p.m. Monday through Friday; 8 a.m. to 9 p.m. on Saturday; and 9 a.m. to 6 p.m. on Sunday.

Villager's Hardware offers its customers six special resource areas:

  • Project Solutions Center, where customers can get answers to technical questions from specialists, access more than 250 how-to and d‚cor books, or just relax and read. Included are three stations where customers can view how-to videos.

  • Project Solutions Theatre, where store associates conduct consumer how-to seminars and product demonstrations. Taped video segments will be shown on a continuous loop basis when no live seminars are scheduled.

  • Tool Demo Center, where customers can try out every tool they buy and hear explanations of features and benefits, so they can be sure they are buying the right tool for their needs.

  • Cutting Center, with more than 400 different SKUs of rope, chain, tubing, hose, wire, Velcro, weatherstripping and Plexiglas cut to order. This is also where customers can bring doors and windows to be rescreened.

  • Customer Pickup, for customers who buy large items such as grills, lawnmowers or furniture. Store associates will load the merchandise into the customer's vehicle.

  • Move-It Center, where customers can find virtually everything they need to move anything, including casters, wheels, hand trucks, moving dollies, blankets, boxes, "bubble" wrap and tape. This area also has a UPS package shipping center.

In addition to the service centers, nearly 1,000 signs are posted throughout the store, offering how-to facts, simple instructions, shopping lists or helpful hints for specific projects.

"We expect that the mix of products we offer will have wide appeal to both consumers and professionals," Wittman said.

Home Depot first announced its plans for the test of a new hardware convenience store in 1998, citing data that indicated this market segment - worth $50 billion - took place outside larger home centers.

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • Stock financial index show successful investment on property business and construction industry with graph and chart for presentation and report background.

    2025 predictions: Twelve trends supply houses should know

    As 2024 ends, I’ll review last year’s predictions and...
    Brad Williams: Succession Planning
    By: Brad Williams
  • Background of aerial view of Industrial container port part of shipping in nighttime with a blue overlay.

    2025 Next Gen ALL-STARS: Top 20 Under 40 PHCP-PVF Professionals

    The future of the PHCP-PVF industry is being shaped by a...
    Market Sectors
    By: Natalie Forster
  • Premier 150: The top PHCP-PVF Distributors of 2026

    Premier 150: The Top PHCP-PVF Distributors of 2026

    Combined revenue across this year’s Premier 150 once...
    Heating & Cooling
    By: Natalie Forster
Manage My Account
  • eMagazine
  • Newsletters
  • Manage My Preferences
  • Online Registration
  • Subscription Customer Service

More Videos

Popular Stories

Commercial outlook tech looking at pipes

Commercial Market Outlook: Retrofit Projects Lead the Way

Phone being used

Your Sales Team Isn’t Posting and It’s Costing You Millions

A restroom with Sloan accessories.

Sloan to Host Fourth Annual Open Houses and Design Trends Panel Discussion

2026 Premier Rankings

Events

December 30, 2030

Webinar Sponsorship Information

For webinar sponsorship information, visit www.bnpevents.com/webinars or email webinars@bnpmedia.com.

View All Submit An Event

Poll

Identifying Daily Time Loss Areas for Your Team

Where does your team lose the most time each day?
View Results Poll Archive

Products

The Water Came To A Stop

The Water Came To A Stop

See More Products

Download the FREE 2025 Water Conservation, Quality & Safety eBook

Download the Fifth annual Bath & Kitchen Pro eBook

Related Articles

  • The Home Depot® To Acquire Home Decorators Collection

    See More
  • Home Depot sells building permits

    See More
  • Home Depot To Close 15 Expo Design Centers

    See More
×

Stay in the know on the latest PHCP-PVF industry trends.

Get tailored content delivered your way.

JOIN TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
    • Plumbing & Mechanical
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletter
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • Instagram
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing