Honeywell's Phoenix Controls operation will have an exhibit showcasing its line of precision air-flow control systems for use in critical applications such as cleanrooms, laboratories and health care.
"The AHR Exposition is an important vehicle for ASHRAE members to learn about advances in HVACR technology," said Steve Comstock, ASHRAE director/communications and publications. "We recognize that each individual company makes its own decisions regarding how to best market its products to the industry."
Honeywell will spend the money on "more focused marketing programs, including Internet-based initiatives," according to the company.
Kevin Gilligan, president of Home & Building Control, and Albrecht Weiss, previously president of its product business, both made the decision not to participate in the show, said Honeywell spokesman Marc Renner.
"ASHRAE is a very significant item in the budget, and it was felt by senior management that we could spend the dollars to bring in more revenues in other ways than participating in ASHRAE," Renner said.
"We continue to be committed to ASHRAE as a strong and influential organization, and we look forward to exhibiting at future shows as appropriate," said Rob Longendyke, vice president of Honeywell Home & Building Control Communications.
Renner added that the decision to participate will be a year-by-year decision.