The Southern Wholesalers Association will host its 75th annual convention March 16-18 at the Boca Raton Resort & Club in Boca Raton, Fla. Its first convention was held in 1928 in Atlanta and drew 32 attendees from seven southern states.

This year's event will feature a keynote address by Ray F. Kennedy, president/chief operating officer of Masco Corp. Michael Schatzki of Negotiation Dynamics will conduct a workshop on "Negotiation Strategies for the PHCP/PVF Sales Professional." Bob Treadway of Treadway & Associates will speak on "20/20 Foresight - Traditions of the Future." For more information, call 770-534-1155.