CD Release ... Bradford White Corp.
Bradford White Corp. released its ProMark CD, which is a comprehensive advertising CD-ROM that features ways plumbing and heating companies and wholesalers need to promote their own businesses and Bradford White products. ProMark, which is short for "The Professional Marketer's Resource Directory," contains high resolution advertisements for print, a 60 second radio spot featuring former All-Pro NFL quarterback Ron Jaworksi and an assortment of Bradford White logos. In other news, the company redesigned its Web site, www.bradfordwhite.com. The face-lift offers wholesalers, contractors and consumers a more user-friendly site.
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