The conference was divided into three tracks (Executive, IT, and Training). Personal consultations were available throughout the conference, giving clients the opportunity to address specific questions and concerns with TradePower management.
Guest speaker Neil Gillespie, principal from Channel Marketing Group Inc., and a 24-year veteran in the distribution-marketing field, outlined seven steps to maximize return on a company's technology investment utilizing today's productivity tools.
Betty Helpa, vice president/distributor solutions at TradePower, said that she was pleased with the outcome of the 2002 User Conference. "Our goal was to share with our clients what the system can do for them to increase their sales, lower their cost and to make each employee more productive," she said. "The conference is a success when our clients can communicate their needs to us and go back to their company with ways to improve."