The “Essentials” brand of certificate courses introduced by the Education Foundation will see a new title added in 2006: “Essentials of Inside Sales.” Work has already begun on this important new course that will cover this critical role in every wholesaler's business.

“Essentials for Inside Sales” will debut later in 2006, and will feature the same elements of the popular “Essentials of Profitable PHCP Distribution,” including comprehensive instruction, real-life examples, quizzes, and a certificate of completion.

Meanwhile, “Essentials of Profitable PHCP Distribution” will itself undergo revision and enhancement in 2006, resulting in an updated, more comprehensive training tool. Watch your mail and email for more details about when “Inside Sales” will be ready. Or visit to keep up on the latest from the Education Foundation.


On the drawing board at the Education Foundation are two more titles that will be covered in the “Essentials” certificate course library. While “Inside Sales” is being finalized, “Essentials of Branch Leadership” and “Essentials of Showroom Sales” will be in development.

These are exciting new tools that are expected to become required reading among the country's top wholesalers, who pride themselves on their employees' professionalism and skills.