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NewsHeating & Cooling

Master expands HVAC portfolio with Hitachi residential products

The Canadian-based HVAC distributer will be partnering with Johnson Controls-Hitatchi Air Conditioning.

A picture of the airHome Heatforce.
Image Courtesy of Master
April 18, 2025

Master is proud to announce the nationwide addition of Hitachi residential HVAC products, marking a major expansion of its portfolio and a partnership with Johnson Controls-Hitachi Air Conditioning.

Johnson Controls-Hitachi Air Conditioning has 70 years of experience in residential air conditioning and 40 years in DC inverter technology. Now, Canadian contractors will have access to its heating and cooling solutions, backed by Master’s distribution and support network.

“This launch marks an exciting new chapter for Master and our customers,” said Keith Strachan, senior vice president, distribution at Master. “Hitachi’s cutting-edge technology, including features like FrostWash and HeatForce, offers the efficiency, durability, and performance that contractors need—supported by our dedicated teams to ensure seamless integration.”

FrostWash automatically deep cleans the indoor coil by freezing, melting, and flushing away dirt and pollutants, ensuring cleaner air, reduced maintenance, and long-term efficiency. Meanwhile, Hitachi heat pump models with HeatForce deliver faster, more powerful heating in extreme cold, providing reliable warmth and energy savings even in subzero temperatures.

Hitachi residential products will be available at Master’s distribution centers across Canada starting in April.

What’s in store for dealers?

  1. Bilingual marketing materials, including brochures and a dedicated Hitachi Residential landing page on Master's website. 
  2. Nationwide availability of most products, ensuring accessibility across Canada
    1.  Exclusive dealer training and ongoing technical support to integrate Hitachi products effortlessly into the market.
    2. Inclusion in the YORK and Coleman Dealer Programs by Johnson Controls, simplifying the process for contractors looking to bundle ducted and ductless solutions under one trusted platform.

The Hitachi airHome 600 heat pump system will be showcased at MCEE Montreal on April 24-25, 2025, at the Master booth (#701), offering attendees a firsthand look at its technology.

“Master has been a valued partner of Johnson Controls for more than 50 years, and we’re thrilled to expand on the partnership and on the Hitachi product reach in Canada through Master’s vast distribution and support network,” said David Budzinski, chief executive officer, Johnson Controls-Hitachi Air Conditioning. “We are fully committed to equipping our dealers with the tools, training and support they need for success. This is just the beginning of an exciting partnership that will drive innovation and growth in the Canadian HVAC industry.”

The official launch of Hitachi residential products is set for April 14, 2025.

KEYWORDS: heating and cooling HVAC technology

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