Mike Roberts named as vice president of sales and marketing for BrassCraft Manufacturing Co.
BrassCraft Manufacturing Co., a manufacturer of plumbing products, announced the retirement of George Werner, vice president of sales, after 27 years of dedicated service.
“I am thankful for the tremendous impact he has had on our company and the industry over the last three decades. We wish him the best as he enters his well-deserved retirement,” said Tom Assante, president of BrassCraft.
Assuming the responsibilities of Werner, Mike Roberts now leads a unified global sales, marketing and product development team as vice president of sales and marketing.
“I am thrilled to take on this new role focused on honoring and continuing the storied BrassCraft legacy. Few brands earn the fierce loyalty of the plumbing professional that BrassCraft experiences every day; we are redoubling our efforts to deserve that loyalty through industry-leading quality and exceptional product solutions,” said Roberts.
As 12-year Masco veteran, Roberts joined BrassCraft as vice president of marketing and product development in 2018, previously having managed the fixtures business at Delta Faucet Co. for nine years. Roberts brings over two decades of experience in the home improvement industry, both in the U.S. and Europe.
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