Market SectorsPlumbing

Next Gen All Star: Lindy Erb

By Natalie Forster, Editorial Director, Nicole Krawcke

AGE: 28
COMPANY: ERB COMPANY
TITLE: COMMERCIAL PLUMBING FIXTURE SALES (BID & SPEC)

How long have you been in the PHCP-PVF industry?
LE: I started helping out in the warehouse when I was about 14, but I have been here under full-time employment for the last six years.

What drew you into the industry?
LE: My family was my biggest inspiration to join the team here at the Erb Co, but I stayed for the thrill of the sale.

What is the most rewarding aspect of working in the industry?
LE: I love being a part of my community's future and infrastructure. Knowing I was a part of our growing city of Buffalo, New York.

What is one thing you wish more people knew/understood about the PHCP-PVF industry?
LE: I wish more people were aware of the value our expertise can provide as distributors. We are so much more than a big box store.

What has been the proudest moment in your career so far?
LE: Just this year I have been able to land more than 15 commercial projects in the Buffalo area alone. It's been a rewarding experience.

What is one thing most people don’t know about you?
LE: I'm a descendant of Charles Lindberg, the great aviator.

Why he was chosen as a Next Gen All Star Top 20 Under 40 winner:
“Laurence (or as he is better known, Lindy) originally started working for the Erb Company in 2010. Even though he is the son of the owner, and great-great-grandson of the founder of the business in 1900, Lindy hasn't been handed anything! Rather, he started working in the warehouse as a stock boy and has steadily progressed to hold critical positions in the IT and Purchasing Departments before being promoted early this year to the Commercial Plumbing Sales Department,” says Pete Murray, CFO, Erb Company.

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Natalie Forster is the director of communications for the American Supply Association (ASA), where she leads the association's public and media relations strategy, social media efforts, and member-focused online and print communications. Prior to joining ASA, she was the Editorial Director of Plumbing & Mechanical and Supply House Times. Before that, she served as an editor and digital content director for Southern Trade Publications, a publishing company focused on the PHCP trades and real estate industries. Natalie holds a bachelor's degree in communication studies from the University of North Carolina at Greensboro.

Nicole Krawcke is the former Chief Editor of Plumbing & Mechanical. She joined BNP Media in 2014 and served as Web Editor and Business Management Editor of The ACHR NEWS. Prior to joining BNP, she worked at Patch.com, a hyper-local news platform focused on community journalism. She has 10 plus years of writing and editing experience and holds a bachelor’s degree in Journalism from Michigan State University.