Wolseley Industrial Group announced it has officially changed its name to Ferguson Industrial. The business has been operating as part of Ferguson for the last 15 years, but kept Ferguson’s parent company former namesake, Wolseley, until now. The brand transition was a strategic decision to maximize growth potential and create efficiencies across all Ferguson customer groups. The new name also allows the Industrial business to leverage the Ferguson brand, organizational structure, resources and capabilities. However, there will be no impact to day-to-day business operations.
“The Wolseley Industrial Group name has served us well, but we’re proud of the transition we have undertaken and the future we have as Ferguson Industrial,” said Daniel Hogge, vice president of Ferguson Industrial. “It will be business as usual for our customers, and our specific Industrial focus will continue as always – to be a trusted advisor providing quality PVF and MRO products as well as supply chain solutions while bringing industry-leading capabilities in support of our diverse Industrial customer base.”
The transition to Ferguson Industrial will happen over the next 12 months. This will include changing the color palette from red to blue, in addition to changing the website, all marketing collateral, logos, advertisements, signage and vehicles.
Report Abusive Comment