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ASA News

Experience is the product you are actually selling: What 5,000-plus customer responses reveal

March 13, 2026

Analysis of 5,063 customer responses from 10 MEP distributors confirms what many suspected but few have quantified — customer experience has become the primary differentiator in wholesale distribution. Companies prioritizing experience demonstrate higher retention rates, greater wallet share, and reduced cost-to-serve.

EPA launches initiative to strengthen U.S. drinking water systems

RealWaterTA initiative targets aging infrastructure, regulatory compliance and technical assistance for utilities.

Natalie Forster

March 12, 2026

Announced March 4, the initiative, Real Water Technical Assistance (RealWaterTA), refocuses federal resources on technical support and practical guidance for water systems, particularly those facing operational, financial or regulatory challenges.

World Plumbing Day: The hidden infrastructure protecting public health

World Plumbing Day was launched in 2010 specifically to highlight this connection between plumbing, health and sustainability.

Natalie Forster

March 11, 2026

Modern plumbing infrastructure is so embedded in daily life that it is often taken for granted. Yet its impact on global health is enormous.

The Silent Cash Drain: Why slow-moving inventory is killing your branch

Dead stock is not a warehouse accident.

Will Quinn

March 11, 2026

very distributor has it: The pallet of specialized fittings that hasn’t moved since the Biden administration. It’s the high-efficiency boiler ordered for a commercial project that got cancelled three years ago. It’s the "seasonal" SKU that seemed like a genius buy in March until the weather or the building code changed in May.

From the Editor | Natalie Forster

Advocacy as a business strategy

Court cases, energy standards and state regulations are increasingly influencing what distributors can stock, sell and support.

Natalie Forster

March 10, 2026

Between tariff rulings, state product bans, federal efficiency standards and mounting workforce challenges, the PHCP-PVF channel is operating in an environment where regulatory shifts can alter inventory planning, product availability and pricing strategy almost overnight.

Women in the Industry

Meet 10 Influential PHCP-PVF Women of 2026

Ten PHCP-PVF leaders share how relationships, strategy, and smart growth are shaping the next era of the industry.

Natalie Forster

March 8, 2026

Several of the women profiled began their journeys in unexpected places — from architecture programs and greeting card companies to post-9/11 career fairs and water restoration firms. What kept them here wasn’t just product lines or market share; it was the people.