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At The Consumer Electronics Show 2010: Is Your Computer Bland?
by Gregg Marshall
January 11, 2010

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Gregg’s notebook showing its skin, photo taken with a Photosimile 200 at CES.
If your notebook isn’t helping advertise for your company, you are missing a low cost opportunity.


When I got my Netbook last year, I read a lot of reviews. Most reviewers mentioned if the Netbook case showed fingerprints. I didn’t realize why until I upgraded last year to a thin and light notebook. It is a fingerprint magnet!

I also don’t understand why one color case should cost any more than any other color, yet most Netbook/notebooks have case options that cost anywhere from $25 to $300 more.

And at several conferences I’ve attended, I’ve seen developers with notebooks covered in stickers from various sponsors, favorite Websites, etc.

Companies like Gelaskins have been selling thin “stickers” that cover the lid of your notebook (or iPod).  But they are generic, artistic covers. More personal, but still not unique.

Recently I discovered a company, Music Skins that has skins like many other companies, their most recent being the Beatles. But far more exciting is their option to produce a custom skin with anything you want on it. Imagine having a computer lid that shows off your company whenever you, or your employees, are in public.

It could be solely an advertisement for your company or your products. In my case I chose a nice NASA photograph of a night shuttle launch with my company URL prominently displayed. When I’m at a podium to speak, the audience will see my company URL.

If you don’t have every company laptop covered with something to help promote your products or brands, you are really missing an opportunity.

MusicSkins LLC is the leader in music and music-related, high quality, vinyl skin products. They can be reached at: 24 15th St., Suite 202, Brooklyn, NY 11215, e-mail: info@music-skins.com, Phone: 646-827-4264, Website: http://www.music-skins.com


Gregg Marshall
Gregg Marshall, CSP, CPMR, is president of Rep Connection Inc., a consulting company that works to help maximize the effectiveness of manufacturers and their professional outsourced field sales forces (reps), especially in the areas of electronic commerce and partner results optimization. He is a past president of the Association of Industry Manufacturers' Representatives (AIM/R) and has served on the Manufacturers Representative Education Research Foundation (MRERF) and Institute for Professional Advancement executive committees. He was chairman of the AIM/R Technology Committee, the AIM/R EDI Task Force, and a member of the American Supply Association Center for Advancing Technology Steering Committee. He can be reached by e-mail at gmarshall [AT] repconnection.com, by phone at (303) 475-6634, or visit his LinkedIn profile at www.linkedin.com/in/greggmarshall.

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