NORDYNE Reflects On 90 Years Of Industry Change
March 12, 2009
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| 1919: International
Oil Heating Co., later to become NORDYNE, gets its start by providing oil
burners as a cleaner solution to St. Louis’ coal pollution problem. |
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This year marks the company's 90th anniversary. Nordyne takes a look back, and names the top nine things from the last 90 years.
Ninety years ago, who would have
thought we would have furnaces so quiet that you could barely hear them
running? Or cooling systems so efficient that energy bills cost less than the
monthly latte bill? To borrow from a famous slogan, the heating and cooling
industry has come a long way, baby. Heating and cooling systems
manufacturer NORDYNE
celebrates its 90th anniversary this year. And like our industry, the company
has progressed and changed with the times. Here are the top nine things about
the last 90 years, according to NORDYNE.
1. The death of coal
In 1919, coal- and wood-burning
furnaces caused so much air pollution that some people joked candles were
needed during the day just to see. St. Louis was then known as the dirtiest city
in the Mississippi Valley because of its excessive use of coal, and evergreen
growers refused to sell trees to the city. That’s how the International Oil
Heating Company got its start – providing oil burners for residential heating
products as a cleaner solution to the city’s pollution problem. St. Louisians
were ecstatic with the new product, and the company started selling oil burners
and coal conversion kits nationwide. International Oil Heating Company later
became NORDYNE.
2. The birth of manufactured housing
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| 1953: NORDYNE perfects the first furnace
for use in trailer homes with a central, ducted distribution system. Pictured: Truman
Brown, one of the founders of International Oil Heating Co., and a heating and
cooling dealer. |
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Necessity is the mother of
invention, and that was the case with the first heating and cooling for
manufactured housing. Until 1933, no one had thought of heating manufactured
housing, or trailer homes as they were then called. All it took was one man to
simply ask for an oil heater, and an entire industry was born. International
Oil Heating Co. developed the first heater for use in trailers, and then in
1954, the first central air conditioner for mobile home use. The following
year, the company introduced the first sealed combustion furnace for mobile
homes.
3. Improved testing standards
As manufacturers became more adept
at simulating real-world environments, equipment quality only improved. NORDYNE
led this trend in the 1960s with the first wind tunnel machine to produce
conditions up to 100 MPH. They used this tunnel for testing and analyzing pilot
and main burners.
4. The computer age
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| 1971: NORDYNE introduces the first sealed
combustion for residential oil and gas furnaces. |
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It’s hard to remember how business
got done without cell phones, personal computers and e-mail. In 1989, NORDYNE
launched e-commerce with its innovative NORDYNE Online-Remote-Access (NORA)
system. Suddenly, distributors could order products electronically and
experienced a radical change in the way they did business.
5. More efficient manufacturing processes
Henry Ford may have invented the
moving assembly line, but HVAC manufacturers streamlined the assembly process.
Demand Flow Technology (DFT) is a quality-control process in the manufacturing
plants that reduces inventory investment, decreases customer turnaround time
and assures that every point of the manufacturing process has a quality
checkpoint to reduce overall potential for product failures. NORDYNE became the
first HVAC manufacturer to be DFT-certified in 1998.
6. Extensive warranties
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| 1995: NORDYNE begins manufacturing split
system air conditioners and “A” coil lines using the Demand Flow Technology
(DFT) process. The company became the first DFT-certified HVAC manufacturer in
1998. |
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Nothing says confidence in
manufacturing like a lengthy factory warranty. In 2000, NORDYNE implemented an
8-year warranty and Quality Pledge. Today, NORDYNE offers a 10-year (or
greater) limited warranty and Quality Pledge on its Maytag, Frigidaire, NuTone,
Tappan and Westinghouse products, still the industry’s best.
7. Longer igniter life
Not so long ago, standard furnace
igniters had a so-so life expectancy. Then, in 2002, NORDYNE introduced SmartLite®
technology to the industry. SmartLite extended igniter life by allowing the
furnace to self-adjust its startup time during the first few operations by
learning the start-up characteristic of the furnace.
8. 13 SEER
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| 2002: NORDYNE introduces SmartLite
Technology for furnaces to expand life expectancy of the standard furnace
igniter. |
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Who can forget the dread over the
DOE mandate to 13-SEER minimums? While the rest of the industry was overhauling
equipment lines to make 13-SEER the new entry-level product, NORDYNE was
beating the minimum by 10. In 2006, NORDYNE introduced the most energy-efficient
air conditioner in the market: the 23-SEER iQ Drive®. The iQ Drive utilizes
rotary-inverter technology for ultra efficiency and extremely quiet operation,
and won the prestigious Product of the Year Award at the 2008 AHR Expo. Later
that year, it was also re-rated at an even higher 24.5 SEER.
9. World gone green
Recently we’ve seen an explosion of
green marketing. From long-lasting light bulbs to gas-sipping cars to paper
from responsibly managed forests, everyone is talking about their carbon
footprint — or at least trying to figure out what a carbon footprint is. In 2008,
NORDYNE launched ecoLogic, a green seal to help consumers and dealers identify
products that have very green characteristics, such as extreme efficiency and
air quality properties. NORDYNE’s ecoLogic products include the 24.5-SEER iQ
Drive air conditioner and the 97+% AFUE iQ Drive fully modulating furnace.
With ecoLogic, NORDYNE comes full
circle — from the company that started business in 1919 to clean up the St.
Louis air to being an environmentally responsible efficiency leader in today’s
industry. Source: NORDYNE
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