Most wholesalers cling to a business model for a customer that no longer exists. Big Box merchants and DIYs blur the line between retail and wholesale as they hungrily look to take a bite out of the traditional wholesale distribution market. Forget about demographics. That's your customer they're after.
PVF insiders paint a more positive marketplace outlook going forward, but still with a hint of caution sprinkled in. SWA President David Popek helps PHCP distributor VAMAC thrive in the Mid-Atlantic region. Read more stories in 2017 August Issue.