Mike Dandridge is the founder of High Voltage Performance, a consulting firm that specializes in designing customer experiences for the industrial marketplace. He is a keynote speaker and a seminar leader with 25 years' experience in electrical wholesale distribution. Dandridge is the author of the book, “The One Year Business Turnaround.” Call him at 254-624-6299 or e-mail: email@example.com. Visit his Web site at www.highvoltageperformance.com and read his blog at www.businessturnaround.blogs.com
Most wholesalers cling to a business model for a customer that no longer exists. Big Box merchants and DIYs blur the line between retail and wholesale as they hungrily look to take a bite out of the traditional wholesale distribution market. Forget about demographics. That's your customer they're after.
In this issue of Supply House Time, learn more about the AD buying group leverages the latest marketing, networking and technology strategies to best help its members and supplier partners succeed, which is the cover story.