Mike Dandridge is the founder of High Voltage Performance, a consulting firm that specializes in designing customer experiences for the industrial marketplace. He is a keynote speaker and a seminar leader with 25 years' experience in electrical wholesale distribution. Dandridge is the author of the book, “The One Year Business Turnaround.” Call him at 254-624-6299 or e-mail: email@example.com. Visit his Web site at www.highvoltageperformance.com and read his blog at www.businessturnaround.blogs.com
Most wholesalers cling to a business model for a customer that no longer exists. Big Box merchants and DIYs blur the line between retail and wholesale as they hungrily look to take a bite out of the traditional wholesale distribution market. Forget about demographics. That's your customer they're after.
The September 2017 issue features our cover story on how the ASA Education Foundation continues to impact the PHCP-PVF industry through the Karl E. Neupert Endowment. Other features include a preview of ASA's NETWORK 2017, a recap of ISH China, and much more.