Mike Dandridge is the founder of High Voltage Performance, a consulting firm that specializes in designing customer experiences for the industrial marketplace. He is a keynote speaker and a seminar leader with 25 years' experience in electrical wholesale distribution. Dandridge is the author of the book, “The One Year Business Turnaround.” Call him at 254-624-6299 or e-mail: firstname.lastname@example.org. Visit his Web site at www.highvoltageperformance.com and read his blog at www.businessturnaround.blogs.com
Most wholesalers cling to a business model for a customer that no longer exists. Big Box merchants and DIYs blur the line between retail and wholesale as they hungrily look to take a bite out of the traditional wholesale distribution market. Forget about demographics. That's your customer they're after.