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- Hank Darlington: Showrooms
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Articles by Hank Darlington
I doubt any of you are surprised that the number of private-label products showing up in the marketplace is rapidly growing. Many of you are starting to show and sell your very own private-labeled faucets, bath accessories and other popular showroom sell items.
I just finished reading the synopsis of a book entitled “The 1% Windfall” by Rafi Mohammed. I strongly recommend you read it. It reminded me once again that the average gross margin on sales for plumbing wholesaler showrooms is lower than it should be.
I just returned home from riding and working in a cross-country bicycle event. In 2009, I rode from Los Angeles to Boston (3,415 miles).
When my wife, Carol, and I started The Plumbery some 30 years ago we built a business plan that was not dissimilar to what I’m about to describe.
Please don’t tell my kids Dad’s written an article on social media! They wouldn’t believe you. I’m part of that non-techie generation.
Last month I introduced the subject of showroom marketing and how very important it is to the success of your business.