The American Supply Association has achieved a fourth record year of net membership growth, expanding its reach
into every corner of the industry with dominant shares of both the plumbing and industrial markets.
Why is this significant? It gets to the heart of the leadership role of associations, especially ASA. According to a 2015 marketing benchmarking report conducted by Marketing General Incorporated surveying nearly 900 associations, 49% reported membership growth over a five-year period. However, looking more closely at short-term numbers, in 2013 63% reported growth, 2014 slowed to 58% and in 2015 44% reported membership increases,