More and more,as I travel around the country to industry events I am asked why are ASA members so zealous about this association?
As I reflect on that question I think the reason is ASA members are business leaders passionate about driving their businesses forward by preparing for the unexpected. After surviving the Great Recession that hit our nation hard in 2009, ASA members, like most business leaders, continue to have a little apprehension about what’s around the corner — that nagging voice in your head that says to not get too excited about the uptick in the economy and in company sales numbers because it could evaporate quickly.