ASA has announced its 2010 Spring Forum will take place May 24-26, 2010 in Fort Worth, Texas.  Hosted each year by ASA’s Young Executives Division (YE), the Spring Forum has established itself as an indispensible meeting for the future leaders of the PHCP/PVF industry.

Industry manufacturer BrassCraft has partnered with ASA to act as the local host for the event. Jim Whiteherse, BrassCraft’s senior vice president of wholesale sales, will spend an evening speaking to attendees, mining his industry experience to share valuable insight into what these future leaders can expect, and what will be expected from them, as they move through their careers. BrassCraft will host the welcome reception and dinner on Monday evening, and follow it up with a tour of its manufacturing and distribution facility in Lancaster, Texas on Tuesday afternoon.

The educational portion of the event will focus on “Managing Under Pressure,” as presented by Pete Land, retired Colonel from the United States Air Force. His two-part presentation will first focus on how to motivate yourself and others, followed by managing change.

“Given the increased pressures that come with an economic recession and uncertain business conditions, many YE members are facing these challenges for the first time in their careers,” shares Chris Murin, ASA’s executive director. “The YE Officers Council looked at what their own experiences have been over the past 12 months and decided that the Spring Forum was an ideal event in which to address these issues with a broader audience.”

“There are two primary reasons I attend the Spring Forum every year:  first, the educational piece is always unique and timely,” states Christopher Fasano, director of sales for Torrington Supply in Waterbury, CT and current chairman of the Young Executives Division. “Second is the opportunity to speak with others from around the country that face the same issues I do and learning how they manage them. There’s a camaraderie that comes from interacting with these individuals year after year that makes us comfortable sharing best practices with each other. Creating that rapport and having access to that kind of knowledge base is something I can’t put a value to, and that’s why participation in this event is an absolute for us.”

For more information on the ASA Spring Forum or the Young Executives Division, please visit www.asa.net or contact Chris Murin at 312.464.0090 ext. 204 or cmurin@asa.net.