Articles by Hank Darlington

Fixtures Living trailblazes a revolutionary showroom business model

San Diego-based showroom Fixtures Living changes name to PIRCH.
August 19, 2013

When my wife, Carol, and I started The Plumbery some 30 years ago we built a business plan that was not dissimilar to what I’m about to describe.

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How social media can grow your business

It’s time to connect.
July 12, 2013

Please don’t tell my kids Dad’s written an article on social media! They wouldn’t believe you. I’m part of that non-techie generation. 

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The marketing plan: Part 2

Don’t neglect this important revenue-generating component.
May 21, 2013

Last month I introduced the subject of showroom marketing and how very important it is to the success of your business.

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Have a Plan

Proper marketing strategies will help your showroom business.
April 12, 2013
I recently did a webinar for a group of kitchen and bath dealers on the subject of marketing. It prompted me to think about the wholesale showroom and independent decorative plumbing and hardware showroom businesses.
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Eye on the prize

Sports teams and showrooms have a lot of similarities.
March 12, 2013
I have several big passions. My family, friends, showrooms and sports are way up there on the list.
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How to improve your close ratio

A proper follow-up system will produce more sales
February 8, 2013
I recently hosted a 45-minute webinar for kitchen and bath dealers/owners/managers on how to improve close ratios. Here are some key points from the well-received presentation.
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Showrooms of the future

Stop thinking wholesale and start thinking retail.
January 14, 2013
I’ve visited a number of showrooms the past several months and found they look pretty much the way they did 10 and even 20 years ago.
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Big and bold

Kohler announces game-changing Internet policy.
December 1, 2012
Kohler Co. recently announced a game-changing policy pertaining to how its products are sold on the Internet. Perhaps you read my Supply House Times Web exclusive last month.
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Kohler announces game-changing Internet policy

November 5, 2012
Pertaining to how its products are sold on the Internet. 
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A win-win

November 1, 2012
Adjust your compensation plan and everybody benefits. 
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BNP Media’s Plumbing Group, comprised of the Plumbing & Mechanical, Supply House Times, PM Engineer (pme) and Reeves Journal brands, recently visited Grundfos’ new North American headquarters building in the western Chicago suburb of Downers Grove, Ill.

8/26/14 1:00 pm EST

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With proper design, you can create systems that require supply water temperatures no higher than 120° F under design load conditions.

Supply House Times

July 2014

2014 July

In the July issue of Supply House Times, find out who has been appointed as Southern Wholesalers Association's new president. Milwaukee Valve showcases its operations to the Newport News Shipbuilding, Robertson Heating Supply hits a milestone as they celebrate their 80th year in business. Read about the 12th annual training day led by Security Supply, find out who has acquired several Kohler store locations. Also check out the latest products and news for the distribution industry.
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