Differentiation. That word comes up in the course of virtually any conversation with distributors who are being proactive about their companies' survival over the next several years. They're smart to be thinking along those lines in the view of Morris Beschloss, who has been an observer of the industrial pipe, valve and fitting industry for more than four decades.
While the World Wide Web is the hands-down glamourpuss among the computer elite these days, one of the earliest forms of Internet communication - text-based Internet mailing lists - is getting a second look. The reason: Despite all the fanfare over Internet graphics, simple yet exquisitely efficient text communication still rules the Net.