Associations operate in ever-changing environments.
Associations operatein ever-changing environments. As a result, association leadership is continually challenged to meet the emerging needs of members. To achieve a greater focus, ASA has utilized the strategic governance approach to planning for the future by identifying an organizational mission, goals and strategic outcomes to better serve its members. Driven by a strategic plan that clearly defines expected end results (outcomes) using a sufficiently plan-focused, flexible and depoliticized governance structure, ASA has been successful in rapidly propelling itself back to its dominant leadership role within the PHCP and PVF industry.