Rheem Eliminates Online Direct-To-Consumer Sales
Rheem Manufacturing Co.’s Heating and Cooling Division has established a policy against online, direct-to-consumer sales of products under its Rheem and Ruud brands. The policy, which also includes separate trademark and copyright online usage guidelines, protects Rheem and Ruud distributors, contractors and homeowners from the dangers associated with unapproved Web and Internet auction sites.
This policy addresses Rheem’s concern about Web sites that give the false impression they are operated by, approved, sponsored or otherwise endorsed by Rheem.
“Rheem is proud to be the first HVAC manufacturer taking aggressive action to fight Internet piracy and all other unlawful uses of our intellectual property that threaten to undermine the value of our brand,” said Rheem Heating and Cooling President J.R. Jones.
Provisions of the policy include:
It is inappropriate to offer for sale or to sell any Rheem or Ruud HVAC product direct to consumers over the Internet without an in-house visit and inspection by a qualified, trained HVAC contractor.
Rheem recognizes and supports the “traditional” business model for the sale of its HVAC products to consumers.
All published warranties are void for any Rheem or Ruud product purchased directly over the Internet without an in-home visit by a trained, qualified and licensed contractor.