When it comes to selecting customers, it pays to be picky.
Start-up businesses have a similar view of the world. Ask the start-up owner what kind of customer he/she would like and the answer will sound familiar - “anybody.” Any customer will do. In the beginning, for a start-up company, “take any customer you can get” is not a bad strategy. Just like the woman in Darfur, when you have absolutely nothing, it doesn't pay to be picky.