Bath & Kitchen Forum: Understanding Your Showroom Customers
However, operating a successful showroom takes more than just a “build it and they will come” attitude. You need to be reasonably certain that your plans and designs appeal to the right audience. A showroom isn't just a place to sell products. It's a place to share new ideas, establish relationships, and leverage partnerships. One of the best ways to do this is to understand who your customers are and what they want.
Today American homeowners are more educated than ever on home design and new product developments. The kitchen and bath are the most frequently remodeled rooms and therefore greatly influence purchase decisions. This means there are a lot of potential consumers who are looking for the right products for their homes. But equally important, the customers are becoming more segmented.