Use advertising, promotions and public relations to drive clients into your showroom.
All businesses are made up of three separate and distinct business management areas of responsibility: financial, human resource, and marketing. All three are very important and each requires a separate set of skills. In large companies a different person is responsible for each and is the “expert” in that area. In smaller companies the owners/managers may wear all three hats. This is tough, because it's difficult to be well versed in each of these important segments.