Eljer Announces “I Want It All” Consumer Ad Campaign
This month Eljer is launching a $1 million consumer advertising campaign to support its wholesaler showrooms and plumbing contractor customers. The company's market research found that the positioning of the Eljer brand has broad appeal to the middle-America consumer.
“We want consumers to know that with Eljer, you have a stylish bathroom and still have money left over for other luxuries,” Chris Miller, marketing manager, said in a statement.