Ridgewood Corp. has been pushing radiant for one good reason.
"I don't think radiant will ever replace baseboard entirely, but I see it growing more and more," said Marty Fein, Ridgewood's senior vice president of sales and marketing. This, even though each year Ridgewood finds more of its competition getting into the market. "Competition in this case could be a positive thing, because that means more contractors are becoming comfortable with it. Homeowners are also becoming sophisticated about radiant and bringing it up more and more."