A major part of ASA’s annual Winter Leadership Meeting is setting the PHCP-PVF national association’s course both in the short- and long-term. And once again ASA volunteer leadership gathered in early February at the Meritage Resort and Spa in Napa, Calif., to do just that.
One of the major topics of discussion during the two-day strategic planning session was establishing a firm path to which ASA members can attract quality new talent into their organizations — a topic of key concern throughout the PHCP-PVF supply chain. Recruitment and education was one of four mega goals on the agenda along with achieving operational excellence, advocacy and industry stewardship.