Zion, IL-based Mid-Way Supply, a supplier of heating, ventilation and air conditioning products to dealers throughout Chicagoland, announced steps it is taking to stay competitive during the current economic downturn while preparing for its future success. The company has designed a financial and operational plan for the short and long haul. Mid-Way partnered with a business consulting firm to address its business and financial challenges. “We’re already seeing benefits,” said Dennis Wierzbicki, chief operating officer.

The plan identifies the geographic areas where Mid-Way can provide the highest levels of service and the brands it must carry vs. those that can be phased out. It also streamlines inventory management.

For example, because more than 90% of its sales and accounts are located in the greater Chicagoland area, Mid-Way has opted to exit the Rockford, IL, market where it has maintained an operation for more than 10 years. Munch’s Supply Co., New Lenox, IL, is assuming responsibility for Mid-Way’s American Standard territory, which was handled by its Rockford facility.

The company said that low-demand products will no longer be kept in stock but will be available on a special-order basis.  

“Through strategic planning and maintaining rigorous budgeting and expense control measures, we are paving the way for continued success,” Wierzbicki said. “We are confident that 2010 will be a productive and profitable year for Mid-Way.”