Sonia has recruited David Crossley as Southwestern regional sales manager. Crossley has more than 18 years of sales experience in the design plumbing industry and has worked for both Phylrich and Duravit.

Crossley’s duties include, but are not limited to, familiarizing and educating sales representatives with Sonia’s full line of products, applying past sales expertise to expand company profits and creating meaningful relationships between representatives, showrooms, architects and designers. Crossley will oversee the following rep agencies from his Texas base: Interarchitectual Products, Vision Marketing and Bauhaus. He will also oversee the Texas region.