Fluidmaster named Mark Rhoades as its Chief Marketing Officer (CMO). In this newly formed CMO role, Rhoades will lead sales, marketing, product management, engineering, research and development and quality teams.

"With key initiatives in mind for the coming year, the Board of Directors and I saw an opportunity to restructure Fluidmaster's executive group and created the new position of CMO. We’ve selected the best candidate possible proven by Mark's impressive track record of increasing market share, driving revenues, and strengthening profitability throughout his career," states Robert AndersonSchoepe, President and Chairman of the Board.

Prior to joining Fluidmaster, Rhoades held senior marketing, sales and executive management roles, gaining more than 20 years of applicable experience in new business development, product and channel management, OEM partnerships and sales and marketing.