Lasco Bathware has formed a partnership with Keyline Sales Inc., a manufacturing representative group. The company will be servicing Lasco’s plumbing wholesale customers and showrooms across Southern California.

“We are very pleased to announce this new partnership,” stated Shelly Roberts, Western regional sales manager for Lasco Bathware. “Keyline is a highly regarded company with extensive knowledge of the market; we’re confident in their ability to help grow market share and provide our customers with the level of service to which they are accustomed. We look forward to a long and successful relationship.”

“We are extremely excited about our new venture with Lasco Bathware,” stated Rick Banner, president of Keyline Sales. “As a manufacturer, they constantly strive to be market leaders, innovators and lowest-cost producers — those are the three most critical ingredients in dominating market share. Much like Keyline, they have a group of people that have been involved in the industry and have been with Lasco for many years, creating stability, a deep-seated knowledge of their markets and customers, and a long-range vision for their business. As reps, we value these strengths. It’s a winning partnership.”

Keyline Sales is recognized as a premier manufacturer’s representative agency serving residential and commercial builders, distributors and contractors in the Plumbing and HVAC segments of the Southern California market. The company currently fields 24 outside salespeople and is celebrating its 33rd year in business.