 |
| Frank
Finkel from Davis & Warshow and president of the ASAEF Board of Trustees,
presents an analysis to the ASA Board of Directors. |
|
Led by Jean Frankel of Tecker Consultants,
an organizational planning consulting firm, the Board was challenged to think
long term about what issues the industry may face, as well as how to position
the association to better serve its members into the future.
Breakout groups were charged with the task
of analyzing the current 3-5 year goals by asking five questions about each
goal:
- 1) Have we achieved
this goal yet?
- 2) Are we satisfied
with progress?
- 3) Should we make any
changes to the goal statement?
- 4) Have underlying assumptions related to this
goal changed at all?
- 5) What’s been our
experience in executing work toward this goal — positive and negative?
Once the analysis was complete, the groups
established objectives for measuring progress toward the goal and identified
which should be prioritized for 2010. In some cases, goals did change and others
were updated to better reflect today’s economic and political environment. “A
more clearly defined plan has emerged that will enable ASA to work nimbly and
better navigate the rapid change in today’s business and political climates,”
concluded Adelizzi.