Women in Industry

AI at work: Hide or thrive?

Wed, 29 Apr 2026 07:00:00 -0400

By learning to use AI wisely in our daily work, prioritizing ethical use, and nurturing essential human skills, we’ll not only get more done and spark innovation, but ultimately build a more effective and rewarding future for ourselves and our organizations.

Meet 10 Influential PHCP-PVF Women of 2026

forstern@bnpmedia.com (Natalie Forster) — Sun, 08 Mar 2026 07:10:14 -0400

Several of the women profiled began their journeys in unexpected places — from architecture programs and greeting card companies to post-9/11 career fairs and water restoration firms. What kept them here wasn’t just product lines or market share; it was the people.

Meet Jennie Bryan, Regional Vice President, mSupply

forstern@bnpmedia.com (Natalie Forster) — Sun, 08 Mar 2026 07:09:00 -0400

Jennie Bryan is one of Supply House Times’ 10 influential women who are leading the PHCP-PVF industry to great success in 2026.

Meet Jane Butter, President, Winston Water Cooler

forstern@bnpmedia.com (Natalie Forster) — Sun, 08 Mar 2026 07:08:00 -0400

Jane Butter is one of Supply House Times’ 10 influential women who are leading the PHCP-PVF industry to great success in 2026.

Meet Yvette Duran, Area Sales Manager, NIBCO

forstern@bnpmedia.com (Natalie Forster) — Sun, 08 Mar 2026 07:07:00 -0400

Yvette Duran is one of Supply House Times’ 10 influential women who are leading the PHCP-PVF industry to great success in 2026.

Meet Karen Fox, Residential Business Manager, Viega North America

forstern@bnpmedia.com (Natalie Forster) — Sun, 08 Mar 2026 07:06:00 -0400

Karen Fox is one of Supply House Times’ 10 influential women who are leading the PHCP-PVF industry to great success in 2026.

Meet Emily McDonald, Chief Revenue Officer, Southwest Sales

forstern@bnpmedia.com (Natalie Forster) — Sun, 08 Mar 2026 07:03:00 -0400

Emily McDonald is one of Supply House Times’ 10 influential women who are leading the PHCP-PVF industry to great success in 2026.

Meet Elvira Pita, South Florida Territory Manager, Spirit Group

forstern@bnpmedia.com (Natalie Forster) — Sun, 08 Mar 2026 07:02:00 -0400

Elvira Pita is one of Supply House Times’ 10 influential women who are leading the PHCP-PVF industry to great success in 2026.

Meet Sherry Primm, Area Sales Director, DBS Canada (Grundfos)

forstern@bnpmedia.com (Natalie Forster) — Sun, 08 Mar 2026 07:01:00 -0400

Sherry Primm is one of Supply House Times’ 10 influential women who are leading the PHCP-PVF industry to great success in 2026.

Meet Stephanie Vega, Director of Sustainable Solutions, Strategic Sales at Ferguson

forstern@bnpmedia.com (Natalie Forster) — Sun, 08 Mar 2026 07:00:00 -0400

Stephanie Vega is one of Supply House Times’ 10 influential women who are leading the PHCP-PVF industry to great success in 2026.

How Viega is reshaping the executive table in PHCP manufacturing

forstern@bnpmedia.com (Natalie Forster) — Thu, 05 Mar 2026 07:00:00 -0500

That broader context makes what’s happening at Viega noteworthy, not because the company set out to “make a statement,” but because its executive leadership bench reflects something manufacturing often says it values but doesn’t always operationalize: building leadership based on capability, development and long-term performance, and ensuring strong talent isn’t overlooked.

Women leading the way in AI adoption across the ASA community

Fri, 13 Feb 2026 00:00:00 -0500

AI is helping women streamline complex or time-consuming tasks, such as preparing commercial quotations, entering sales orders, managing email and calendars, and organizing large volumes of product information. It is also becoming part of daily life, supporting everything from cooking and budgeting to travel planning and quick problem solving.

Closing the gap: Empowering women to address the trade shortage

Fri, 21 Nov 2025 00:00:00 -0500

Attracting women is only half the battle, retaining them is also a challenge. Many women leave the trades not because of the work itself, but because of a lack of support or growth opportunities.

From Michigan Farm Girl to CEO

forstern@bnpmedia.com (Natalie Forster) — Wed, 29 Oct 2025 00:00:00 -0400

When Cheryl Merchant talks about her path from rural Michigan to the corner office at the Taco Family of Companies, she does so with the steady confidence of someone who’s spent four decades proving that perseverance and people-first leadership can build anything — from global factories to family-style company cultures.

PODCAST | Meet 2025 AIM/R President and Alice A. Martin Woman of the Year, Michelle Lewnes-Dadas

Mon, 07 Jul 2025 21:11:34 -0400

In this podcast, Michelle Lewnes-Dadas talks about bridging generational gaps in the workplace, the importance of industry engagement, the evolution of rep agencies, and tips for staying present while you prioritize both family and work.

ASA’s Women in Industry provides strong platform for women

Thu, 15 May 2025 00:00:00 -0400

The ASA Women in Industry Division offers a unique platform for driven women to connect, network, and access educational resources, fostering both personal and professional growth. Its mission goes beyond typical industry events by actively working to attract women to the PHCP-PVF industry.

ASA Women in Industry Division wraps 11th annual conference with over 180 first-time attendees

forstern@bnpmedia.com (Natalie Forster) — Mon, 05 May 2025 00:00:00 -0400

My first ASA ELEVATE was in 2019 in San Diego. I had just joined the industry in mid-2017 and had only been to a handful of events. I’ll never forget the welcoming environment that surrounded me and the relationships I was able to begin at that very first event.

Bradley supports STEM career event for female students

Fri, 21 Mar 2025 10:00:14 -0400

Roundtable discussion features local female engineers discussing their professional journeys.

Meet 10 influential PHCP-PVF women

forstern@bnpmedia.com (Natalie Forster) — Mon, 17 Mar 2025 09:08:14 -0400

As we celebrate Women’s History Month and Women in Construction Week, Supply House Times is shining the spotlight on 10 influential women who are leading the PHCP-PVF industry to great success.

Marcone VP named 'Top Woman in HVAC" by ACHR News

Mon, 02 Dec 2024 00:00:00 -0500

As Vice President of Enterprise Marketing, Hann was one of 13 women nationwide selected by the publication for their contributions to the traditionally male-dominated industry.

Ferguson supports Tools & Tiaras in championing young girls

Wed, 26 Jun 2024 00:00:00 -0400

The construction industry faces a workforce gap of half a million, intensified by the impending retirement eligibility of the baby boomer generation. Women, making up just 10% of the industry (4% in the skilled trades), represent a significant untapped resource.

InSinkErator’s Rebecca Falish receives Alice A. Martin Woman of the Year Award

Fri, 03 May 2024 09:30:45 -0400

During the recent ASA Women in Industry ELEVATE conference in Nasvhille (that set a new attendance mark with more than 425 attendees), it was announced InSinkErator Director of Wholesale Sales Rebecca Falish is the recipient of the 2024 Alice A. Martin Woman of the Year Award.

Oatey becomes Women in Plumbing & Piping's founding sponsor

Thu, 02 May 2024 00:00:00 -0400

Since its establishment in 2022, WiPP has been committed to cultivating a vibrant and inclusive environment for women in plumbing and piping.

What advice would I give my younger self?

Mon, 11 Mar 2024 00:00:00 -0400

Christy Maloney and Araceli Lee, part of the Women in Industry Membership sub-committee, had a conversation about their experiences in the industry. They reflected on their journey and what they would say to their younger selves.

Meet Ashley Thurman, Operations Manager for Lewis Marketing