Bruce Merrifield: The war on CRaP When will Amazon’s private-label clones target your profit-cow SKUs? Bruce Merrifield April 17, 2019 Amazon’s analytics can identity SKUs on which it “Can’t Realize a Profit” (CRaP). Even with its improving, world’s best fulfillment and last-mile delivery costs, Amazon can’t cover costs on items lower than $15 per pick/order. Read More
Bruce Merrifield: Amazon’s war on CRaP Bruce Merrifield February 14, 2019 Amazon’s analytics can identity SKUs on which they “Can’t Realize a Profit” (CRaP). Read More
Bruce Merrifield: The customer centricity quiz Bruce Merrifield November 28, 2018 Amazon’s mission is to be the “Earth’s most customer-centric company.” And they increasingly are!Read More
Bruce Merrifield: Taking lessons from the analytic champs Bruce Merrifield September 27, 2018 Since the book “Moneyball” was published in 2003, professional sports have embraced analytics.Read More
Bruce Merrifield: High-margin counter sales aren't profitable Bruce Merrifield August 29, 2018 This is one of the first insights that distributors who subscribe to line-item profit analytics are shocked to find out. Read More
Bruce Merrifield: Winning the rebate game Bruce Merrifield June 26, 2018 One 2012 survey estimated total channel incentives in the U.S. to be $55 billion. Read More
Bruce Merrifield: Pink Kit Kats vs. niche domination Bruce Merrifield April 27, 2018 What is the root causes for the big profit/loss differences in the top and bottom of your big accounts? Read More
Bruce Merrifield: Join the gazelle club Bruce Merrifield January 16, 2018 David Birch concluded that 3% of the fastest-growing companies, known as gazelles, created most of the new jobs in the U.S.Read More
Boost profits with dumb stuff Bruce Merrifield December 26, 2017 Richard Thaler, author of “Nudge,” recently won the 2017 Nobel Prize in economics.Read More
Amazon begs your innovative response Bruce Merrifield November 29, 2017 Recently, Wall Street investors ignored Amazon’s latest lower earnings report and bid for $49 billion in new bonds. Read More