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The heightened awareness and changing nature of the home was the dominant trend throughout the past year and a half, and the large percentage of consumers still working from home as we head into the end of 2021 — combined with health and wellbeing being top of mind — homeowners recognize that the primary bath can be a refuge from Zoom fatigue, a wellness center and a space where they can spend a few minutes for themselves, devoid of emails, texts, video calls, school assignments and family obligations.
The old adage that people need to see an elegant faucet in order to appreciate it and to specify it has evolved into a myth wrapped up into a ribbon of hope.
In the pandemic year 2020, your showroom has a velvet rope around it and is only open to those with appointments. All the while, it remains lovely inside; elegant products adorn every wall and talented sales people are at the ready.
California Faucets’ new line of large-format showerheads feature a sleek, ultra-thin design that offers a more indulgent, wider spray than standard shower-heads, the company points out.