Change is coming. And to create a culture of innovation we need to decode it. The decoding is the outcome of wholesale-distribution leaders developing a disposition for peering into the future. The intent is to commit the organization to detecting opportunities that will lead your customers to a better future, more often than not, before the customer asks for the solution.
The Innovative Distributor can use the framework, pictured here, to guide leadership in developing an internal discipline focused on the future. You will note the triangle is divided into two halves, each half containing two sections.