What matters to our members and the industry is what matters most to ASA. Two years ago, ASA reached out to members and conducted a first-ever Member Satisfaction Survey. Our staff and leaders wanted to know how we’re doing. We focused on two key questions: one, what do members value? And secondly, what do members use and how often do they participate in our programs? The answers were revealing. By taking a member-centered approach, we were able to listen to members’ needs and look through a data-driven lens to focus our strategic plan and value delivery. This June we followed up with our second member survey. Here’s a recap that benchmarks our progress.
ASA’s four pillars are intact and continue to build relevance and value for members better than ever. ASA University, the NETWORK annual conference, Business Intelligence and Advocacy all continue to improve both in value and member usage. A fifth pillar has emerged, but I’ll save that for the end of this article. Hold back from reading ahead!