Distributors are living in an age of disruption unlike anything that has ever been experienced before, according to Dirk Beveridge, founder of UnleashWD and author of the book Innovate! How Successful Distributors Lead Change in Disruptive Times. Those companies that will prosper long term will need to think critically about how to improve their company and the businesses that support them. As an industry organization seeking to keep our members relevant and viable into the future, ASA’s leadership is forever scanning the horizon to see what’s in store and then seek to support our members to best meet future challenges.
ASA volunteer leadership and staff are innovating how we can best position the association to be an integral part of a member’s business. A large component of our long-range strategic planning process is to attack the status quo, which makes companies stagnant and staff complacent....to challenge distributors to think well outside the norm by changing their culture and business practices. Ideas that have been percolating in ASA’s strategic meetings for years are now moving to the forefront of new programming to strengthen our member’s position as industry leaders.