Winsupply celebrated the 60th anniversary of the organization’s founding with its Annual Meetings and Vendor Showcase March 13-16 in Kissimmee, Fla. The event marked the first companywide meeting since the rebranding effort last fall when WinWholesale became Winsupply.
“The events in branding in 2015 have led to changes in how we handle marketing,” Maury Williams, corporate communications, told members of the trade press March 15 during a session with company executives. “We’re taking an approach that this is a national and cohesive brand, and more of our companies have taken on the Winsupply name. We see this as an opportunity to grow our brand throughout the United States to meet our strategic objectives, one of which is to grow the company.”