Creating lasting relationships is an important aspect of developing both your brand and your career.
Personal branding is the practice of people marketing themselves and their careers as brands. This concept suggests success comes from self-packaging. What do you want to be known as or known for professionally? Establishing a personal brand is a full-time commitment to the journey of defining yourself. It is your trademark, your own personal asset that you will need to continue to foster, protect, shape and manage so it is clear what you represent as an individual and as a leader. And what better way to approach this than with creative, out-of-the-box ideas.
Having a well-rehearsed, succinct elevator speech is important in developing your brand. An elevator speech is a clear, brief message about you. Depending on where you are in your career, it communicates who you are, what you’re looking for, what you are working on and how you can benefit your company or organization. It typically is about 30 seconds and is characteristically used when you first meet someone or are applying for a new job.