For years I have encouraged you to do abetterjob achieving higher gross profit margins on your showroom sales. 

I’ve shared 20 different ideas on how to improve your margins and I’ve preached selling value to help inch up that all important GPM.  I recently read a book that speaks directly to this subject.  “The Art of Pricing … How to Find the Hidden Profits to Grow Your Business,” was written by Rafi Mohammed, the founder of Culture of Profit, a Massachusetts-based company that consults with businesses to help develop and improve pricing strategy. In my opinion the strategies outlined in the book apply to your showroom business the same as they would for a Fortune 500 company.  The book has been around for several years and focuses a lot of attention on the issue of value.