Here are the five keys to ensuring your distribution business doesn’t miss out on growth.
Too often, distributors’ salesandmarketingresources are tied down doing the same old things when they could be working in much more powerful ways.
How does this happen? It is partly because of a sales-oriented mentality that if the numbers are bad, it is the economy’s fault; if they are good, the discussion is unnecessary. When a senior executive starts asking questions about the return on sales and marketing investments, he or she may hear: