Here’s another subject I’ve been passionate about for a number of years. It’s also one that has become more important than ever to the ultimate success of your showroom business — and that’s building a “brand” that differentiates you from everyone else in your marketplace.
Over the past 10 years I have visited more than 200 showrooms in the United States and Canada. Guess what? More than 90% of them look and act alike. There is very little difference from one showroom to the next.