Danze introduces high-tech solution for bath and kitchen showrooms
Creating the showroom of the future.
Danze recently introduced the latest interactive, high-tech shopping experience right in its showroom. Asking the question, “So how do showrooms of today compete and succeed in this competitive and technology-driven world?” Michael Werner, CEO of Danze, realized they evolve. According to Werner, capitalizing on the technology that is often so daunting to showroom owners and managers is precisely what will make their businesses stand out and be successful in the years to come.
“We’ve spent hundreds of hours understanding how homeowners shop, how showrooms operate and how to best intertwine those worlds,” says Werner. “We found that while the majority of homeowners go online first to research kitchen and bath products, more than 90 percent of them go to a physical location to buy. They want to see it in person and touch it before they actually purchase.”