Gravity is a powerful, yet can’t be seen force that pulls objects to earth. For a spaceship to break free of earth’s gravitational pull, scientists must work through the cycle of speed, fuel and weight that will allow for the needed thrust to break the barrier of earth’s atmosphere.
And just like planet earth, your business has a gravitational pull. There is a powerful, perpetual, always present, yet can’t be seen force that pulls the business back to the status quo. Many distributors don’t change. They continue to use identical business models of a decade ago despite the transformational changes around us. These distributors are faced with lack of differentiation, margin erosion and becoming irrelevant due to this gravitational pull to the status quo.